29.1.08

4 Ps of Marketing

The 4 Ps of Marketing - with the 5th P
1.    Product 
2.    Place
3.    Price
4.    Promotion
5.    Packaging

24.1.08

Marketing Strategy - Rules

Rules for any Marketing Strategy 

- Least Cost (Least Input) / Maximum Result (Maximum Output)
- To Maximise Sales / Profits
- Maintaining / enhancing Brand Value/Experience 
- To Increase Market Share
- It should be Focused and Directed to Increase Sales


Design in Marketing

The 3 I 's in Design :
-Initiation
-Innovation
-Intervention